Loop Attachment Reveals the Straitjacket, a Redefinition of the iPhone Bumper Concept with an Infusion of Utility, Beauty, and Expression
by Evan Derman
Chicago - 12.31.13
iPhone bumper cases will be getting an all new look and function when Loop Attachment debuts “The Straitjacket” at the 2014 Consumer Electronics Show. They can be found in the iLounge Pavilion, Booth #65007, at the Las Vegas Hilton during the show.
Inspired by the original Mummy case, the new design will feature a thin hard plastic perimeter fused with silicone bands that span the back of the iPhone. Like its predecessor, the case will retain the signature Loop Attachment aesthetic, card storage capacity and minimalist form language.
The case will be available in a vibrant array of two-tone colors. The iPhone can be simply snapped into place to enjoy the benefits of an added storage solution provided by the built-in bands. All ports, speakers and the camera lens will remain fully accessible.
“The Straitjacket represents the next step in the evolution of our design language,” said Christopher Peterson, Chief Creative Officer of Loop Attachment. “The driving design intent of the case was to balance the common conviction for slim, space-saving design with the desire for tasteful expression.”
For more information, visit: www.loopattachment.com.
About Loop Attachment
The Loop Groop was formed in 2011 through the combined efforts of three young professionals originally driven to develop a convertible watchband that seamlessly transforms the 6th generation iPod Nano into a high-end timepiece. After its successful launch, the team recognized opportunity to expand their accessories line to compliment other Apple products. But, Loop is much more than just a business venture—it’s a collaboration based on creativity and friendship among three proud Chicago natives. With the goal of putting the Windy City on the map as a capital for innovation and smart design, the name of the company and the first product is a nod to the iconic region of Downtown Chicago. But it’s also inspired by the concept of a loop itself—a curved line that bends around to reconnect with itself—to help bring technology full circle.