Loop Attachment Mummy Case Amplifies Intrinsic Self-Expression of iPhone 5c

The vibrant colors introduced by the iPhone 5c provided Apple fans an opportunity to showcase their personality through their smartphone. Now, a case is being introduced that compliments this expression by celebrating the very things that make the 5c the 5c – its color. At the 2014 Consumer Electronics Show in Las Vegas, Loop Attachment will debut its new Mummy cases designed for iPhone 5c.

Striking a delicate balance between function and form, the Mummy case serves dual purposes. A silicone wrap-style case, the Mummy envelops the sides of the iPhone to protectively frame the screen, while six overlapping, angled bands span the back of the device. A credit card can easily be slipped underneath the bands of the Mummy case for convenient and secure storage.

“Originally, we conceptualized the Mummy case as a piece of art that would bring to light the features of iPhone, particularly the iconic Apple logo, while also serving as its own graphic statement piece,” said Daniel Selden, Chief Technology Officer of Loop Attachment. “The introduction of our iPhone 5c line will inject additional opportunities for expressive pairings of phone and case color tones.”

The Mummy case features a slim profile, lightweight design and easy to grip texture. It will be available in a coral, mint, cyan, purple, black and white to complement the hues of the iPhone 5c, and will be sold individually or in a bundle of three colors.

For more information, visit Loop Attachment at the iLounge Pavilion, Booth #65007 during the Consumer Electronics Show, or visit www.loopattachment.com.

About Loop Attachment

The Loop Groop was formed in 2011 through the combined efforts of three young professionals originally driven to develop a convertible watchband that seamlessly transforms the 6th generation iPod Nano into a high-end timepiece. After its successful launch, the team recognized opportunity to expand their accessories line to compliment other Apple products. But, Loop is much more than just a business venture—it’s a collaboration based on creativity and friendship among three proud Chicago natives. With the goal of putting the Windy City on the map as a capital for innovation and smart design, the name of the company and the first product is a nod to the iconic region of Downtown Chicago. But it’s also inspired by the concept of a loop itself—a curved line that bends around to reconnect with itself—to help bring technology full circle.