The release of the new iPad Air—faster, thinner and lighter with a stunning visual display—has led Loop Attachment to introduce a sleek new case with its popular Mummy aesthetic. The case will debut at the 2014 Consumer Electronics Show in Las Vegas.
Loop Attachment’s new case mimics the slender curvature of the iPad Air with a slimmed down styling. The classic overlapping band design of the original Mummy case is imprinted into the thinner silicone structure of the iPad Air case without sacrificing impact resistance capabilities. The Mummy iPad Air case also features Loop Attachment’s signature cutout carefully placed to reveal the Apple logo on the back of the device.
“The radically reduced dimensions of the iPad Air presented an opportunity for us to do what we do best…strike a balance between minimalism and functionality,” said Evan Derman, Chief Operating Officer of Loop Attachment. “The Mummy for iPad Air gives the user peace of mind that the device is protected and its design invites conversation.”
Loop Attachment’s Mummy case for iPad is an enveloping silicone case that is compatible with the Apple Smart Cover. Within the Mummy case are hidden magnetic anchors that hold the Smart Cover in place when it is folded back. The Smart Cover can still be used as a stand in conjunction with the Mummy case for watching movies or making Facetime calls.
For more information, visit Loop Attachment at the iLounge Pavilion, Booth #65007 during the Consumer Electronics Show, or visit www.loopattachment.com.
About Loop Attachment
The Loop Groop was formed in 2011 through the combined efforts of three young professionals originally driven to develop a convertible watchband that seamlessly transforms the 6th generation iPod Nano into a high-end timepiece. After its successful launch, the team recognized opportunity to expand their accessories line to compliment other Apple products. But, Loop is much more than just a business venture—it’s a collaboration based on creativity and friendship among three proud Chicago natives. With the goal of putting the Windy City on the map as a capital for innovation and smart design, the name of the company and the first product is a nod to the iconic region of Downtown Chicago. But it’s also inspired by the concept of a loop itself—a curved line that bends around to reconnect with itself—to help bring technology full circle.